Alexander is Online Marketing Technologist and Google AdWords Qualified Individual. He is also founder and editor of tarif4you.de, a phone call cost adviser portal.
Alexander started 1996 building websites, and then has worked as Software and Web Developer, also creating mobile sites and e-commerce portals since 2006, which gave him a deep understanding of web and mobile marketing technology. 2005 Alexander has started to work in online marketing area, mainly on search engine marketing. In his time as Web Marketing Specialist and later Head of Online Marketing Alexander has managed several websites being responsible for conceptual work, search engine marketing and advertisement, display and affiliate campaigns, measurement, analysis and optimization.
Currently Alexander consults small to medium-sized enterprises helping them to improve their business with Search Engine Marketing (SEM), using his extensive technical background to connect business requirements and technical capabilities. Alexander’s core areas are Search Engine Advertising (SEA) with Google AdWords, Web Analytics and Conversion Optimization. In addition Alexander has experience with Search Engine Optimization (SEO) and performance based TV advertisement.
Alexander graduated with a degree in Computer Science from TU Dortmund. He is always striving to learn more and improve his skills, reading up on a digital marketing or tech blog or in a book. Outside his work, Alexander enjoys jogging and an intriguing book or movie.