Alexander Gut


Alexander Gut

Alexander is Online Marketing Technologist and Google AdWords Qualified Individual. He is also founder and editor of, a phone call cost adviser portal.

Alexander started 1996 building websites, and then has worked as Software and Web Developer, also creating mobile sites and e-commerce portals since 2006, which gave him a deep understanding of web and mobile marketing technology. 2005 Alexander has started to work in online marketing area, mainly on search engine marketing. In his time as Web Marketing Specialist and later Head of Online Marketing Alexander has managed several websites being responsible for conceptual work, search engine marketing and advertisement, display and affiliate campaigns, measurement, analysis and optimization.

Currently Alexander consults small to medium-sized enterprises helping them to improve their business with Search Engine Marketing (SEM), using his extensive technical background to connect business requirements and technical capabilities. Alexander’s core areas are Search Engine Advertising (SEA) with Google AdWords, Web Analytics and Conversion Optimization. In addition Alexander has experience with Search Engine Optimization (SEO) and performance based TV advertisement.

Alexander graduated with a degree in Computer Science from TU Dortmund. He is always striving to learn more and improve his skills, reading up on a digital marketing or tech blog or in a book. Outside his work, Alexander enjoys jogging and an intriguing book or movie.


  • Search Engine Marketing
  • Search Engine Advertising
  • Google AdWords
  • Web Analytics
  • Google Analytics
  • Conversion Optimization
  • Performance Marketing
  • Web Tracking
  • Landingpage Optimization
  • SEO
  • Mobile Marketing
  • Web Development


Google AdWords Professional
  • Google AdWords Certified Professional (2013, 2014, 2015)
  • Google AdWords Qualified Individual (2012)
  • Google Advertising Professional (2010)
  • Google Analytics Individual Qualification (2009)

My Work

Reference 1
Concept, programming, content creation, data management, enduser service and marketing for a phone call cost adviser portal.

Reference 2
Conversion optimization concept, SEO, AdWords, display and affiliate campaigns for a music download portal using mobile payment.

Reference 3
AdWords campaign incl. keyword research and copywriting for a dating community portal.

Reference 4
TV advertisement concept and spot creation for a long distance call service.


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Direct Contact

Alexander Gut
Kirchstr. 7
40227 Duesseldorf, NRW
Tel: work +49-211-2606861